Fresh Consulting Receives Strategic Growth Investment

Fresh Consulting Receives Strategic Growth Investment from The Cynosure Group

December 30, 2021

Fresh Consulting (“Fresh”), a fast-growing technology consulting firm, has received a strategic growth investment from The Cynosure Group. Based in Seattle, Washington, Fresh provides integrated end-to-end consulting services across strategy, design, software, and hardware to Fortune 1000 companies.

Started in 2007 to help clients stay “fresh”, the company has grown significantly in recent years by investing to expand its service offerings to help clients remain on the leading edge of innovation and digital transformation trends in business. Through leveraging its unique capabilities in both software and hardware services, Fresh is well-positioned to target technology megatrends, including robotics, AI (artificial intelligence), AR / VR (augmented reality / virtual reality) and IoT (internet of things).

Through its collaborative approach to help solve clients’ problems, Fresh established itself as a trusted partner to some of the largest technology firms.

Fresh viewed Cynosure as an ideal partner to support its continued growth due to its successful track record of partnering with management and founder-owned businesses, long-term patient capital base, and ability to craft flexible investment structures tailored to the needs of its partner companies.

We are beginning a new chapter of innovative growth, and we’re excited to have Cynosure in our corner as a partner who appreciates the uniqueness of Fresh and the incredible opportunity in front of us” said Jeff Dance, co-founder and CEO of Fresh Consulting. “As we bring in true institutional capital for the first time, we’re excited to have Cynosure’s multifaceted experience, deep connections, and trustworthy leadership as we fast forward the future.”

Capital from the transaction will support Fresh’s commitment to develop new technical capabilities internally as well as through acquisition to bolster its service offerings.

The opportunity to partner with Fresh was a strong fit for Cynosure’s approach of backing strong, growth-minded founder- and management-owners who want to remain invested in the continued success of their business. “Fresh has built an impressive team and platform with a track record of success as demonstrated by its blue-chip client base and cutting-edge projects. We have strong conviction in the opportunity and vision Jeff and the team have outlined and are excited to support that growth” said Bud Scruggs, Managing Director, at The Cynosure Group.

The company continues to be led by its co-founders, Jeff Dance and Steve Hulet. Post-transaction, Fresh will continue to be majority controlled by its founders and executive management team.

About Fresh Consulting

Based in Seattle, Washington, Fresh Consulting is a leading integrated strategy, design, software and hardware consulting firm providing end-to-end services to Fortune 1000 companies across a number of industries. Historically focused on helping clients remain “fresh”, the company leverages its unique software and hardware capabilities to help clients remain on the leading edge of digital innovation and transformation trends in business.

For more information, visit

About The Cynosure Group

The Cynosure Group is an independent alternatives asset manager and registered investment advisor that makes long-term investments on behalf of families, foundations, and other like-minded institutions.

Cynosure’s direct investments target partnerships with management teams of profitable small to mid-sized companies who will remain meaningful owners of their business. By investing throughout the capital structure, making minority as well as control investments, and by providing long-term and or follow-on capital, Cynosure offers a differentiated solution.

For more information, visit